Where Are They Now? Hayes Modems

What they were: Dial-up modems from the company whose founder, Dennis Hayes, essentially invented the PC modem in the 1970s. The commands he devised became such a standard that all dial-up modems use them to this day. Hayes dominated the modem business for years -- it was as synonymous with the product category it pioneered as any tech company before or since.

What happened: Well, dial-up modems don’t matter as much as they once did, in case you hadn’t noticed. But Hayes’ decline and fall dates to well before the death of dial-up: The company stubbornly kept prices high even in the face of much cheaper competition, and thought its future lay in making ISDN modems, a market that never took off. It declared bankruptcy in 1994 and again in 1998, and was liquidated in 1999.

Current whereabouts: In 1999, Zoom Telephonics -- the company whose dirt-cheap modems played a major role in crushing Hayes -- bought the Hayes name. It continues to market a few Hayes-branded modems. But it’s a pretty obscure fate for a once-mighty brand -- I didn’t know it was still extant at all until I checked.

SOURCE: 'Where Are They Now? 25 Computer Products That Refuse to Die' by Harry McCracken.