The opportunities for nonprofit groups to win money through contests are proliferating, adding yet another weapon to charities’ fund-raising arsenal.
The latest example started yesterday when visitors to the Target Corporation’s Facebook page began voting for one of 10 charities eligible to win a portion of $3 million the retailer will be giving away.
“It’s a national trend, not only in the philanthropic sector but also among businesses, to look at how best to leverage social media,” said Laysha Ward, Target’s president of community relations. “Contests like this can help our nonprofit partners learn to use this new media to build not just financial resources but also awareness.”Read the rest of the article here.
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