World's Wealthy Looking to Give While They Live

More of the world’s rich people are opting for “giving while living” rather than waiting until they are dead to donate their wealth to charity. Philanthropy by the world’s rich recovered in 2009 in all regions but North America after undergoing a sharp drop the previous year due to the global financial crisis, the Merrill Lynch-Capgemini World Wealth Report found.

And more of the world's wealthy are incorporating giving into their investment strategies, seeking value for their philanthropy and turning to their wealth managers for advice, it said.

"Our financial advisers are seeing more and more a willingness and an understanding on the part of their clients that their philanthropic intentions need to be part of their broader wealth management plan," said Chris Dupuy, head of institutional

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