Tuesday, April 28, 2009

New Survey is First to Examine Nonprofit Industry’s Use of Social Networking

Co-sponsors ThePort Network, Inc., NTEN, and Common Knowledge released results of the nonprofit industry’s first-ever survey examining the use of social networking as a marketing and fundraising channel. Conducted earlier this year, the survey polled 978 nonprofit professionals about their organizations’ use of commercial social networking sites, as well as their own hosted social networking communities.

Included in the survey highlights:

  • Among commercial social networking sites, Facebook is the most popular, with 74 percent of nonprofits maintaining a presence. Nonprofit communities on Facebook (including BETF) are still relatively small, with an average size of 5,454 members.
  • Four-fifths of nonprofits are committing at least one-quarter of a full-time staff person to their social networking efforts.
  • More than half of nonprofits intend to increase social networking project staffing over the next 12 months.


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