Facebook can be "the greatest time sink in human history," said Sree Sreenivasan, multimedia professor and dean of student affairs at Columbia University Graduate School of Journalism. But the most popular online social network on the planet also can be an invitation into a prospect's life to which nonprofits didn't previously have access.
Sreenivasan suggests "friending" people on Facebook whom you would invite to a garden party, such as friends and business clients. The mistake that's often made, however, is that people give everyone access to the entire house, and not just the garden. "You'd like everyone at your party to use the Port-o-potty" outside, not have hundreds of people traipsing through your bathroom. Friending everyone you know on Facebook is like giving everyone full access to your bathroom, all the way to your medicine cabinet.
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