Hotep! BDPA Education & Technology Foundation (BETF) exists to provide financial support for BDPA. We share information about fundraising, funding sources and BDPA programs on this blog. The postings on this site are my own and don’t necessarily represent BDPA’s positions, strategies or opinions.
Saturday, October 3, 2009
Cause Marketing Still Bringing In Big Bucks
Despite the ailing U.S. economy, companies in North America are expected to spend $1.55 billion on cause partnerships during 2009, a 2.2 percent increase from the $1.52 billion invested in those programs during 2008, according to Chicago-based IEG, LLC. The amount spent in 2007 was $1.44 billion, according to IEG.
Read the rest of The NonProfit Times article here.
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