Sunday, April 13, 2008

New Black Search Engine: RushmoreDrive.com

Villagers, did you check out the new search engine that seeks to deliver a better experience for Black folks? It is called RushmoreDrive.com -- named after the street on which its Charlotte offices are located. The new concept is to go beyond the traditional search results that we can get from Google. Each query on RushmoreDrive also returns news, images, video and blogs. The guy who runs it is Johnny Taylor (president, Black Web Enterprises).

Blacks want "everything we already get from Google plus highly relevant news," Taylor says. "RushmoreDrive will deliver a more relevant search with people who identify with being Black."

RushmoreDrive determined through focus group interviews that Blacks on the Internet were most interested in search tools, news and job networking, which led to the addition of features that rival job sites Monster.com and LinkedIn.com, plus ways to network based on church, Greek and social affiliations. The site's editorial staff will also cover timely issues.

I must admit that I was pleasantly surprised when I was able to list 'BDPA' as one of my professional networks. This is the first time in my memory that this 30+ year old organization of African American information technology professionals has been listed as an pre-identified option. Showing some love to BDPA, along with the fact that AfroSpear member Faye Anderson is a featured blogger gave me the incentive to register with this new search engine.

As traffic grows, those learning schemes are designed to create a smarter search site, and similar technology can create search engines for other communities. "It's not just a Black search engine and it's not just a Black technology. It's where vertical meets search and creates this new thing," Taylor says. "Identity search is going to be the way to go." [SOURCE]

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