Here are the two most important things to remember about media publicity:
- Opportunities are EVERYWHERE - How many radio stations, televisions stations, newspapers and magazines do you think there are in existence? In the U.S. alone there are not just thousands, but hundreds of thousands. And each of these media stations and publications need content. They are always waiting for people to drop the next story in their lap. You can be the one to do it! All you have to do is try.
- The Media Doesn't Look For You - Even if you are a famous person, the media won't necessarily come looking for you. They wait for someone to tell them about a story idea, and then they come running. If you don't pitch your idea to the media, they won't know who you are and they won't come looking for you. You have to take the first step.
In the meantime, You I will continue to share these 'BDPA Brotha' tips on a semi-regular basis!