BDPA Brotha Shares Two Most Important Things to Remember About Media Publicity

BDPA Brotha

I have been in BDPA since 1988. Some of y'all refer to me as the BDPA Brotha! One of the constant concerns that I hear expressed by most local chapters is that they are the 'best-kept secret' in their community and industry. Perhaps it it time to remember that you don't need to know everything about media publicity to take advantage of opportunities. If you simply keep a few key ideas in mind, you can get your local BDPA chapter (or other non-profit entity) media coverage on a regular basis.

Here are the two most important things to remember about media publicity:

1. Opportunities are EVERYWHERE - How many radio stations, televisions stations, newspapers and magazines do you think there are in existence? In the U.S. alone there are not just thousands, but hundreds of thousands. And each of these media stations and publications need content. They are always waiting for people to drop the next story in their lap. You can be the one to do it! All you have to do is try.
   
   
2. The Media Doesn't Look For You - Even if you are a famous person, the media won't necessarily come looking for you. They wait for someone to tell them about a story idea, and then they come running. If you don't pitch your idea to the media, they won't know who you are and they won't come looking for you. You have to take the first step.
   

I hope that these chapter marketing tips are helpful to you. Feel free to contact me by email if you would like to discuss additional ways to market your nonprofit business.

In the meantime, You I will continue to share these 'BDPA Brotha' tips on a semi-regular basis!