Friday, September 11, 2009

The Cycle of Giving in Challenging Times

By Veronica Meury

Today, as individuals and businesses face challenging and troubling economic times, charitable foundations shouldn't underestimate the power of personal touches in every phase of their giving programs.

As the executive director of a relatively new foundation that supports technical education, I have learned that creating a long-term sense of community between donors and recipients establishes and extends the cycle of giving far beyond the dollars donated.

Almost everyone agrees that the Internet has made it easier to contact new generations and segments of donors, but it is also easy to overlook personal touches.

Read the rest of the Philanthropy Journal article here...

1 comment:

Quran Teacher said...

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