By Dr. Mary E. Donohue Ed.D.The adage that it is better to give than to receive - a corruption of "It is more blessed to give than to receive." Acts 20:35 - is a difficult principle to follow for anyone in charge of corporate giving in a recession.
The return on investment of corporate philanthropy is hard to measure and even harder to justify to shareholders at the best of times, but when profits are down, giving gets harder. In the past, when the economy slowed, money, in the form of philanthropy, became a trickle.
Read the full Financial Post article here.
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