Facebook isn’t the kind of company to stand still – and sometimes its changes (
especially to privacy settings and navigation) can drive its power users crazy. That includes nonprofits, which have raced to embrace the “go where the crowd is” ethos of 500,000 million Facebook users. The latest changes are a case in point: the company is moving forcefully to impose its vision for a “social graph” to the rest of the web, encouraging sites to adopt its own tools to link users in an ever-widening network of personal choice. Hence, the suddenly ubiquitous “Like” button – including this site – and a quick move away from the “fans” and “pages” paradigm Facebook did such a great job of establishing. So, if you’ve put hundreds of hours into winning fans for your cause’s Facebook page, you might just sigh with digital frustration.
Read the rest of this onPhilanthropy story
here.
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