Sunday, April 13, 2014

BDPA Brotha on Promoting Your Chapter to Local Media

I have been in BDPA since 1988. Some of y'all refer to me as the BDPA Brotha! One of the constant concerns that I hear expressed by most local chapters is that they are the 'best-kept secret' in their community and industry. Perhaps it it time to remember that there are still ol' school marketing opportunities with your local media.

Media are constantly looking for new stories and information that will interest their audiences. Chances are, your town has at least one major newspaper, several smaller papers, a few TV stations, a bunch of radio stations, and at least one cable company. Here are a few things to consider:
  1. Local media like to cover local stories. You have a much better chance of getting free publicity from a reporter in your area than from national media.
  2. Local talk radio stations and programs are constantly in need of interesting guests. Watch for times when your area of expertise fits with a breaking story, holiday, or issue the media is covering.
  3. Send your local media a press release when you have something new to announce: a new board member appointment, new chapter service, public service program, or alliance with another business.
  4. Local chapters often make good feature stories. Work up a sheet of helpful tips related to your chapter. Make sure they are things the media audience will be interested in.
  5. Work with local charities and blow your own horn.
I hope that these chapter marketing tips are helpful to you. Feel free to contact me by email or phone (513.284-4968) if you would like to discuss additional ways to market your nonprofit business.

In the meantime, You I will continue to share these 'BDPA Brotha' tips on a semi-regular basis!
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