Mobilizing to Fundraise

Just about every organization has social media as part of the engagement process and many use mobile giving to raise funds. Together the two barely register in the giving scale, unless there is a natural disaster.

The question that requires an answer is whether engagement results in fundraising that isn’t immediately tracked. Clearly, the hope is that it does. The other challenge is expanding mobile giving to include more than just emergencies, given the capabilities of new phones.

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